The marketing of alcoholic beverages in the Middle East involves special considerations not applicable elsewhere. Knowledge of, and sensitivity to, local customs and attitudes is essential. So, of course, is a full understanding of the regulatory issues involved.

ADMMI Liquor is operated by our associate company, Gray Mackenzie & Partners, and is the leading distributor of alcoholic beverages in Abu Dhabi. Our leadership is well established in both the On Trade and Off-Trade channels.

Two vital factors contribute to GMP Liquor’s market leadership. First, there is the unparalleled quality of our distribution and logistics functions - strengths fundamental to the success of ADMMI across many of its divisions. The second is an unparalleled body of local expertise, acquired over decades of successful operation in the Gulf.