To service over 150 On-Trade outlets in Abu Dhabi, GMP Liquor maintains a well-trained and highly motivated team dedicated to this sector comprising sales & marketing, telesales and draught beer technicians, GMP Liquor services all members of the On-Trade channel ranging from 5-star beach resorts to local sports clubs.

In Retail Sales, GMP Liquor is the acknowledged market leader, with four solely owned outlets, located at premium sites, within Abu Dhabi.

Information feedback from these outlets and other sources helps us to actively track demand. Electronic point-of-sale systems not only provide information for re-ordering and inventory control, but also keep GMP Liquor abreast of consumption trends. The data provided by our information systems helps us to advise principals on the dynamics of a market that is constantly developing and changing. This emphasis on keeping our principals accurately and continuously informed is yet another competitive advantage made available through a relationship with GMP Liquor.