Distribution Coverage
ADMMI Consumer’s distribution covers all trade channels. Upper, ‘A’ and ‘B’, class outlets are primarily serviced on an open account basis; ‘C’ class and Wholesale channels are serviced through a fleet of cash vans.

ADMMI Consumer supplies to over 100 Upper Trade outlets, over 1000 ‘C’ class outlets and Wholesalers plus the 55 ADNOC convenience stores operating in Abu Dhabi.

Sales Expertise
The sales force is the cutting edge of ADMMI Consumer’s marketing operations. Headed up by an Operational Manager for ‘A’ & ‘B’ Class channels and a Sales Manager responsible for Institutional Sales and Vans, the ADMMI Consumer Sales force is supported by a dedicated Trade Marketing Manager to provide a complete customer service.
ADMMI Consumer employs contemporary Sales Management methods to ensure that achievement of Sales numbers is matched by the excellence in methods used to achieve the same at the market place. Key Account Management is a concept that has been internalised by ADMMI in keeping with the demands of Modern Retail Trade. Data Warehousing and Data Mining facilities within ADMMI enable the Sales Force to bring Objectivity and professionalism in negotiations and discussions with the Trade and suppliers.