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Distribution Network

Distribution Coverage

ADMMI Consumer's distribution network includes all trade channels from Hypermarkets to A and B class outlets, through to the highly valued petrol station stores. Through a fleet of cash vans equipped with the latest hand held invoicing machines, ADMMI covers the ubiquitous grocery channel with clockwork precision and regularity. ADMMI recognizes the importance of the non-traditional channels like the 'wholesale' channel, and the institutional outlets such as hotels, restaurants, catering outfits and ship chandlers as well as to have dedicated sales people to cater to them.

The sales force is at the cutting edge of ADMMI Consumer's marketing operation. A team of Field Sales Managers, each bearing responsibility for a set portfolio of brands, reports to the Operations Manager. The team's goal is to provide a complete customer service and such as regular market research is conducted in order to better understand the needs of customers. The findings are constantly reviewed and evaluated and the service and operations modified to ensure that all need are met. As a consequence of this open and constant dialogue, we believe that ADMMI's trade relationships are unmatched.

Apart from a methodical and clinical penetration of the market, there are many other characteristics that set ADMMI Consumer apart from the rest. A thorough knowledge of the channels, which comes from a high trained, capable and motivated sales and merchandising force is an asset that is prized by most principals. In terms of market executions such as in- store displays and promotions we are rated among the best in the business. Our experience in areas of Trade Marketing such as Customer contact selling and in-store promotions are honed by years of experience. Our Key Account Management is based on a deep understanding of the market needs and a professional relationship with our customers. Our approach to the trade combines assertiveness with a personal touch and is highly respected and valued. It has helped bring in significant added value to customers' respective businesses past and present and will continue well into this new millennium.

Combining all these strengths ADMMI Consumer provides a winning partnership for any product or business to be established in the UAE.